Value vs Price in a Medical Practice Management Consultants

by Keith Borglum

A practice appraisal (or valuation) may be defined as an estimation of the value of a business by a qualified, impartial, and disinterested person. It is a product of both professional judgment and professional opinion on value.

Value should not be confused with price. Value is determined, price is negotiated.

Value is an economic term that sets it apart from price. Value is a creation of individual opinion. Value is what the practice is worth to an individual, given that individual's unique thoughts, wants, needs, purchasing-power, use, supply, and demand.

Price refers to the amount for which a practice actually sells. Successful negotiation between two individuals, each with their own perceived value, regarding the transfer of a practice, results in a price.

In a practice transaction, price is negotiated under specific circumstances by a given buyer and a given seller, each with a personal motivation. To estimate value, an appraisal professional makes assumptions regarding these factors. Encapsulated in standards of value and premises of value, (both terms of which have much published and many court cases about them ) these assumptions significantly affect an appraiser's findings.

There are a number of standards (types) of value. The standard of value applied to a particular appraisal will be determined either by the requirements of law, such as in a divorce or estate proceeding, or by the preferences of the client with the agreement of the appraiser. Some standards of value are Fair Market Value, Fair Value, Investment Value, and Intrinsic Value.

There are also different premises of value. A premise of value differs from a standard of value in that it identifies the assumption upon which the appraisal reasoning proceeds, such as a fair market value under the premise of a going concern; or under the premise of forced liquidation. The optimal premise for viewing a particular set of assets depends on the purpose of an appraisal. If, for example, a prospective buyer wished to know the value of a target doctor's practice for purposes of buying and continuing the practice, he or she would be best served by an appraisal on the premise of going concern. A lender who wanted to test the adequacy of the same practice as collateral for a loan would typically be safer with an appraisal on a premise of liquidation.

In most cases both the buyer and seller of a medical practice are interested in the fair market value under the premise of a going concern, which means the value of the practice if operated in a normal and customary basis.

Reprinted with permission from CALIFORNIA MDs BUSINESS ADVISOR.

Author Keith Borglum is a consultant and medical practice appraiser with Professional Management and Marketing, 3468 Piner Road, Santa Rosa California 95401.

Phone for consulting and appraisal information.

Member National Association of Healthcare Consultants, Society of Medical Dental Management Consultants (-98), American Medical Association's Doctors Advisory Network, American Academy of Family Physician's Network of Consultants, California Academy of Family Physician's Consultants on Call, and the Institute of Business Appraisers. Phone for consulting information. Permission is granted to reprint or quote any portion of this article provided that both the author and publication are named and two copies or the quoting journal are immediately mailed to the publisher.

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