These books do not go out of date like magazines, contain multiple short items to read, and books are rarely stolen as are magazines. Patients take magazines to finish long articles, save recipes, etc. You can often find a great collection of unique and interesting coffee table books inexpensively at your local library's annual fund raiser sale.
|Book Title||Approximate Cost||ISBN|
|14,000 Things to be Happy About||$7.00||0-761-14721-7|
|The Complete Cartoons of the NewYorker||$10.00||1-579-12620-0|
|National Geographic books -any/all||$23.00||0-792-23695-5|
|TIME: LIFE - any/all of the series||$22.00||1-933-82124-8|
|Collins Big Book of Art||$26.00||0-060-83285-1|
|The Deep: Extraordinary Creatures||$38.00||0-226-59566-8|
|Big Book of Jokes and Riddles||$26.00||1-588-65346-3|
|The Complete Far Side||$95.00||0-740-72113-5|
|The People's Book of Medical Tests||$12.95||0-671-55377-1|
|The Secret Art of Dr Seuss||$15.00||0-385-23641-7|
Other quick-item coffee-table type books can be tailored to fit your specialty or the interests of your patient types rather than your own interests. Cartoon compilations are especially good as they improve the patient's mood while waiting prior to the visit.
And be sure to have a secure internet wi-fi connection for smartphone and computer users so they can read and communicate in their normal fashion. You can post the password at the receptionist's window and change it periodically.
And as long as you are at it, post a QR code for patients to download your website.
Remember, tailor the selection to your patients' interests, not yours. Medical journals are rarely appropriate in the waiting room.
|O (The Oprah Magazine)||B001THPA4Y|
|Consumer Reports on Health||B002PXW0EY|
|Your local community's magazine(s)||various|
Reprinted with permission from CALIFORNIA MDs BUSINESS ADVISOR. Author Keith Borglum is a consultant and medical practice appraiser with Professional Management and Marketing, 3468 Piner Road, Santa Rosa California 95401. Member or former member of the National Association of Healthcare Consultants, Society of Medical Dental Management Consultants, American Medical Association's Doctors Advisory Network, American Academy of Family Physician's Network of Consultants, California Academy of Family Physician's Consultants on Call, and the Institute of Business Appraisers. Phone 707-546-4433 for consulting information. Permission is granted to reprint or quote any portion of this article provided that both the author and publication are named and two copies or the quoting journal are immediately mailed to the publisher. Phone 1-707-546-4433 for consulting and appraisal information.