PMM only builds and markets websites for medical
and other healthcare practices .
Having a WebMD or POL site is more like having a
Yellow Pages listing in one city phone book, rather than having
a widely-accessible "real" website. It's fine if the only purpose
is for you to give the address to patients in lieu of a brochure,
but would be inadequate if you expect it to attract patients to
your practice.
If your current website is not attracting enough
patients, we can help.
The difference between having a website and having
the website attract patients is like the difference between having
a scalpel and knowing how to use it!
For a Free Physician Web Page Planner
Click
Here
Many components can impact website popularity (find-ability)
on the internet: architecture, structure & engineering; coding
& programming; heading; content; search engine attractiveness
and profile; use of titles, keywords, body content, hidden text,
linking; W3C compliance; all have impact. Often techniques that
make a page "pretty", actually interfere with it being found! We
can re-model almost any web site to increase traffic.
PMM's client's websites typically experience increases
in appropriate traffic of 500%-3500%. ( it is not too difficult
to increase "gross" traffic [hits]; increasing "appropriate" traffic,
resulting in more patients or clients, takes some knowledge of the
medical industry and each specialty's unique needs)
Services typically include geographic exclusivity
by specialty for one year, with extended terms available.
PMM is also expert on ethical, appropriate on-line
and off-line advertising for physician practices. PMM does not endorse
-nor provide- Internet spam or pop-up advertising in any way. Your
web site is typically part of your overall Marketing Plan, with
which we can also assist you.
If you have an interest in creating more traffic
to your website, contact us at
E-mail
or
phone 707-546-4433
Medical Web-Marketing Credentials
In addition to medical-society and professional-association
medical-marketing credentials posted elsewhere on this website,
PMM's web-marketing expert Keith Borglum is also:
-the Category Editor of "Healthcare
Marketing & Advertising" for DMOZ (the database used
by Google, AOL Search, Netscape, HotBot, AltaVista, Lycos, etc for
content) for the English-language countries of the world. Keith
is one of those persons who decides if websites get found on Internet
search engines.
-One of the few persons in the world directly-trained
by Google in use/optimization of their AdWords and other programs.
(Probably the only person in the world specializing in medical-marketing
so trained.)
-Editorial Consultant to Medical
Economics and other magazines on articles about Internet marketing.
-Medical web-page designer since 1994, including
traffic for a $30M physician-management company, a spine center
that gets most of its $20M in annual revenues via patients from
its website, and a venture-capital-funded medical-supplies dotcom.
-University-trained (B.A.) in marketing communications.
-20 years experience in marketing medical practices/businesses.
Call or email with questions about our services
or fees.
1-800-79Consult
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