List Of Recommended Books and Magazines for Doctor's Office:
by Keith Borglum

These books do not go out of date like magazines, contain multiple short items to read, and books are rarely stolen like magazines are.
Book Title	Approximate Cost	ISBN
14,000 Things to be Happy About	$7.00	0-89480-370-0
Curious Customs	$10.00	0-517-56654-0
Dinotopia	$30.00	1-878685-23-6
Fabulous Fallacies	$10.00	0-517-54700-7
Incredible Fishing Stories	$12.95	0-944406-09-2
Life Laughs Last	$10.95	0-671-68797-2
Life Smiles Back	$10.95	0-671-67222-3
Milton Berle's Private Joke Book	$18.00	0-517-58716-5
The Indisposable Calvin and Hobbes	$13.00	0-8362-1898-1
The Mysteries of Harris Burdock	$15.95	0-395-35393-9
The People's Book of Medical Tests	$12.95	0-671-55377-1
The Whole Earth Catalog	$15.00	0-385-23641-7
Quirky Quotations	$10.00	0-517-58560-x
Other quick-item coffee-table type books such as cartoon compilations, photo complilations, art catalogs, etc., tailored to fit the interests of your patient types rather than your own interests. Cartoon compilations are especially good as they improve the patient's mood.

Recommended Magazines
Magazine Title	ISSN/phone
Coping /Living with Cancer	1043-8637
Hispanic	800-251-2688
Heart and Soul (African American Health)	515-242-0283
Mens' Health	610-967-5171
New Choices (retirement)	1041-6227
Parents	800-727-3682
Prevention (health)	610-967-5171
Sesame Street	0049-0252
Mad Magazine (adolescent)	800-462-3624
Gray's Sporting Journal (sohpisticated hunting and fishing)	0273-6691
People
Vogue (the most popular for teen and adult women)
Health

Reprinted with permission from CALIFORNIA MDs BUSINESS ADVISOR.

Author Keith Borglum is a consultant and medical practice appraiser with Professional Management and Marketing, 3468 Piner Road, Santa Rosa California 95401.

Member National Association of Healthcare Consultants, Society of Medical Dental Management Consultants, American Medical Association's Doctors Advisory Network, American Academy of Family Physician's Network of Consultants, California Academy of Family Physician's Consultants on Call, and the Institute of Business Appraisers. Phone 707-546-4433 for consulting information. Permission is granted to reprint or quote any portion of this article provided that both the author and publication are named and two copies or the quoting journal are immediately mailed to the publisher.

Phone 1-707-546-4433 for consulting and appraisal information.

Permission is granted to reprint or quote any portion of this article provided that the author, firm, phone and city are named and two copies of the quoting journal are immediately mailed to the author at 3468 Piner Road, Santa Rosa CA 95401.