| These books do not go out of date like magazines, contain
multiple short items to read, and books are rarely stolen like magazines
are. |
Book Title |
Approximate Cost |
ISBN |
| 14,000 Things to be Happy About |
$7.00 |
0-89480-370-0 |
| Curious Customs |
$10.00 |
0-517-56654-0 |
| Dinotopia |
$30.00 |
1-878685-23-6 |
| Fabulous Fallacies |
$10.00 |
0-517-54700-7 |
| Incredible Fishing Stories |
$12.95 |
0-944406-09-2 |
| Life Laughs Last |
$10.95 |
0-671-68797-2 |
| Life Smiles Back |
$10.95 |
0-671-67222-3 |
| Milton Berle's Private Joke Book |
$18.00 |
0-517-58716-5 |
| The Indisposable Calvin and Hobbes |
$13.00 |
0-8362-1898-1 |
| The Mysteries of Harris Burdock |
$15.95 |
0-395-35393-9 |
| The People's Book of Medical Tests |
$12.95 |
0-671-55377-1 |
| The Whole Earth Catalog |
$15.00 |
0-385-23641-7 |
| Quirky Quotations |
$10.00 |
0-517-58560-x |
| Other quick-item coffee-table type books such as cartoon compilations, photo
complilations, art catalogs, etc., tailored to fit the interests of your
patient types rather than your own interests. Cartoon compilations are especially
good as they improve the patient's mood. |
| Recommended Magazines |
Magazine Title |
ISSN/phone |
| Coping /Living with Cancer |
1043-8637 |
| Hispanic |
800-251-2688 |
| Heart and Soul (African American Health) |
515-242-0283 |
| Mens' Health |
610-967-5171 |
| New Choices (retirement) |
1041-6227 |
| Parents |
800-727-3682 |
| Prevention (health) |
610-967-5171 |
| Sesame Street |
0049-0252 |
| Mad Magazine (adolescent) |
800-462-3624 |
Gray's Sporting Journal
(sohpisticated hunting and fishing) |
0273-6691 |
| People |
|
| Vogue (the most popular for teen and adult women) |
|
| Health |
|
Reprinted with permission from CALIFORNIA MDs BUSINESS ADVISOR.
Author Keith Borglum is a consultant and medical practice appraiser with
Professional Management and Marketing, 3468 Piner Road, Santa Rosa California
95401.
Member National Association of Healthcare Consultants, Society of Medical
Dental Management Consultants, American Medical Association's Doctors Advisory
Network, American Academy of Family Physician's Network of Consultants,
California Academy of Family Physician's Consultants on Call, and the Institute
of Business Appraisers. Phone 707-546-4433 for consulting information. Permission
is granted to reprint or quote any portion of this article provided that
both the author and publication are named and two copies or the quoting
journal are immediately mailed to the publisher.
Phone 1-800-79-CONSULT for consulting and appraisal information.
Permission is granted to reprint or quote any portion of
this article provided that the author, firm, phone and city are named and
two copies of the quoting journal are immediately mailed to the author at
3468 Piner Road, Santa Rosa CA 95401. |
